By Maddern Accountants 21/12/2011
After spending the money to have a website, do you know if it is working effectively? Tracking traffic on your website can give you an idea if your website is working for you.
While paid performance analysis software is available, most small businesses can gain all the information they need by using free analysis software. Some examples of free website analysis software tools are Google Analytics and Yahoo! Web Analytics.
What can they tell you?
- The number of people visiting your website – daily, weekly or monthly
- Where those people are coming from – For example are they directly typing your address, using Google to find you or going via a referral sites
- The length of time that person spent looking at your website
- The bounce rate – the percentage of single-page visits and where the person left your site from the entrance page
- The percentage of new visits.
By gaining a better understanding of all the elements above, you will be able to improve your website and increase your ‘clicks-to-sales’ conversion rate.
